feat: add SEO improvements — robots.txt, sitemap, Open Graph, JSON-LD schema

- Add app/robots.ts: block admin/kunden/auth/api, reference sitemap
- Add app/sitemap.ts: list public pages (/, /pakete)
- layout.tsx: add metadataBase, Open Graph, Twitter Card, LocalBusiness JSON-LD, improve title/description with location (Crailsheim, Region Schwäbisch Hall)
- pakete/page.tsx: add Open Graph and canonical URL
- datenschutz/page.tsx: fix title/description encoding (Umlaute)

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

app/datenschutz/page.tsx

@@ -2,8 +2,8 @@ import type { Metadata } from "next";
 import LegalLayout from "@/components/LegalLayout";
 
 export const metadata: Metadata = {
-  title: "Datenschutzerklaerung | MBO-Tech-IT",
+  title: "Datenschutzerklärung | MBO-Tech-IT",
-  description: "Datenschutzerklaerung gemaess DSGVO / DS-GVO",
+  description: "Datenschutzerklärung gemäß DSGVO für mbo-tech-it.de",
   robots: "noindex, nofollow",
 };
 

app/layout.tsx

@@ -3,21 +3,109 @@ import "./globals.css";
 import Providers from "@/components/Providers";
 import { PageTracker } from "@/components/analytics/PageTracker";
 
+const baseUrl = "https://mbo-tech-it.de";
+
 export const metadata: Metadata = {
-  title: "MBO-Tech-IT | Docker, Kubernetes & Cloud-Infrastruktur",
+  metadataBase: new URL(baseUrl),
+  title: {
+    default: "MBO-Tech-IT | IT-Service Crailsheim – Docker, Kubernetes & Cloud",
+    template: "%s | MBO-Tech-IT",
+  },
   description:
-    "Ihr Experte für Docker-Installationen, Kubernetes-Orchestrierung, Proxmox-Virtualisierung und Hetzner Cloud-Infrastruktur. IT-Lösungen für Hard- und Software.",
+    "IT-Experte in Crailsheim: Docker, Kubernetes, Proxmox, Hetzner Cloud, Netzwerk & WLAN. Professioneller IT-Service für Privat- und Gewerbekunden in der Region Schwäbisch Hall.",
   keywords: [
+    "IT-Service Crailsheim",
     "Docker",
     "Kubernetes",
     "Proxmox",
-    "Hetzner",
+    "Hetzner Cloud",
-    "Cloud",
+    "WLAN Crailsheim",
-    "IT",
+    "Netzwerk",
     "Virtualisierung",
     "Container",
     "DevOps",
+    "IT-Support",
+    "IT-Dienstleister",
+    "Schwäbisch Hall",
+    "Cloud Infrastruktur",
   ],
+  authors: [{ name: "MBO-Tech-IT" }],
+  creator: "MBO-Tech-IT",
+  openGraph: {
+    type: "website",
+    locale: "de_DE",
+    url: baseUrl,
+    siteName: "MBO-Tech-IT",
+    title: "MBO-Tech-IT | IT-Service Crailsheim – Docker, Kubernetes & Cloud",
+    description:
+      "IT-Experte in Crailsheim: Docker, Kubernetes, Proxmox, Hetzner Cloud, Netzwerk & WLAN. Professioneller IT-Service für Privat- und Gewerbekunden.",
+  },
+  twitter: {
+    card: "summary_large_image",
+    title: "MBO-Tech-IT | IT-Service Crailsheim",
+    description:
+      "IT-Experte in Crailsheim: Docker, Kubernetes, Proxmox, Hetzner Cloud, Netzwerk & WLAN.",
+  },
+  robots: {
+    index: true,
+    follow: true,
+    googleBot: {
+      index: true,
+      follow: true,
+    },
+  },
+  alternates: {
+    canonical: baseUrl,
+  },
+};
+
+const structuredData = {
+  "@context": "https://schema.org",
+  "@type": "LocalBusiness",
+  "@id": baseUrl,
+  name: "MBO-Tech-IT",
+  description:
+    "Professionelle IT-Dienstleistungen in Crailsheim: Docker, Kubernetes, Proxmox, Cloud-Infrastruktur, Netzwerk und WLAN für Privat- und Gewerbekunden.",
+  url: baseUrl,
+  telephone: "+4917193451093",
+  email: "kontakt@mbo-tech-it.de",
+  address: {
+    "@type": "PostalAddress",
+    streetAddress: "Mörikestr. 2",
+    addressLocality: "Crailsheim",
+    postalCode: "74564",
+    addressCountry: "DE",
+  },
+  geo: {
+    "@type": "GeoCoordinates",
+    latitude: 49.1374,
+    longitude: 10.0695,
+  },
+  areaServed: {
+    "@type": "GeoCircle",
+    geoMidpoint: {
+      "@type": "GeoCoordinates",
+      latitude: 49.1374,
+      longitude: 10.0695,
+    },
+    geoRadius: "100000",
+  },
+  knowsAbout: [
+    "Docker",
+    "Kubernetes",
+    "Proxmox",
+    "Hetzner Cloud",
+    "Netzwerk",
+    "WLAN",
+    "IT-Security",
+    "Virtualisierung",
+    "Linux",
+  ],
+  priceRange: "$$",
+  serviceArea: {
+    "@type": "AdministrativeArea",
+    name: "Region Schwäbisch Hall",
+  },
 };
 
 export default function RootLayout({
@@ -27,6 +115,12 @@ export default function RootLayout({
 }) {
   return (
     <html lang="de" className="scroll-smooth" suppressHydrationWarning>
+      <head>
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{ __html: JSON.stringify(structuredData) }}
+        />
+      </head>
       <body>
         <PageTracker />
         <Providers>{children}</Providers>

app/pakete/page.tsx

@@ -3,9 +3,18 @@ import Link from "next/link";
 import Logo from "@/components/Logo";
 
 export const metadata: Metadata = {
-  title: "Pakete & Preise | MBO-Tech-IT",
+  title: "Pakete & Preise",
   description:
-    "Konkrete IT-Pakete: Nextcloud + Paperless-ngx auf Docker/Kubernetes/Proxmox – Installation, Hosting und Wartung. Preise auf Anfrage.",
+    "Nextcloud + Paperless-ngx auf Docker, Kubernetes oder Proxmox: Installation, Hosting und Wartung in Crailsheim. Individuelle Angebote auf Anfrage.",
+  openGraph: {
+    title: "Pakete & Preise | MBO-Tech-IT",
+    description:
+      "Nextcloud + Paperless-ngx auf Docker, Kubernetes oder Proxmox: Installation, Hosting und Wartung in Crailsheim.",
+    url: "https://mbo-tech-it.de/pakete",
+  },
+  alternates: {
+    canonical: "https://mbo-tech-it.de/pakete",
+  },
 };
 
 const packages = [

app/robots.ts

@@ -0,0 +1,14 @@
+import { MetadataRoute } from "next";
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: [
+      {
+        userAgent: "*",
+        allow: "/",
+        disallow: ["/admin/", "/kunden/", "/auth/", "/api/"],
+      },
+    ],
+    sitemap: "https://mbo-tech-it.de/sitemap.xml",
+  };
+}

app/sitemap.ts

@@ -0,0 +1,20 @@
+import { MetadataRoute } from "next";
+
+const baseUrl = "https://mbo-tech-it.de";
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  return [
+    {
+      url: baseUrl,
+      lastModified: new Date(),
+      changeFrequency: "monthly",
+      priority: 1,
+    },
+    {
+      url: `${baseUrl}/pakete`,
+      lastModified: new Date(),
+      changeFrequency: "monthly",
+      priority: 0.8,
+    },
+  ];
+}